Common Online Marketing Mistakes for Home Service Businesses – And How to Avoid Them

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Highlight common pitfalls in digital marketing and actionable solutions to fix them. Cover areas like:

  • Ignoring Google Business Profile or having incomplete information, which turns away potential customers.
  • Failing to engage with customer reviews or only responding to positive ones—share the value of addressing both positive and negative feedback.
  • Underestimating the power of consistent branding across platforms, including matching profile pictures, logos, and tone.
  • Posting irregularly on social media or not engaging with followers, which can make the business seem unresponsive.
  • Relying on outdated or non-mobile-friendly websites that hinder conversions.
    Each point should come with a clear fix and the potential results business owners can expect when avoiding these pitfalls.

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